Monday, August 30, 2010

You've Got Mail (Insight)

Want to squeeze more value out of your donor database? Then, consider email domains. Review the portion of a donor's email address following the @ for indicators of

Wednesday, August 18, 2010

Donor Centricity Is All Talk

Donor Centered Fundraising. We have been tossing this term around for years. Yet what does donor centricity mean? Donor centricity at its best is all talk, all channels, all the time.

Donor centricity is about organizing people, technology,
and resources around the voice of the donor.
Here's why.

Let me begin with what donor-centered fundraising is not.

It certainly is not slapping a person's name on yet another fundraising appeal that has nothing to do with the donor's interests. We are really good at that in fundraising -- sending out ever more "targeted" one-way communications.

Nor is donor centered fundraising cultivating a person for a major gift when the project or cause doesn't resonate with the prospect. Instead, donor centered means engaging prospects around their needs, around their hopes.

We have to talk to our donors to achieve such engagement. More importantly we have to listen. What better way to begin the conversation than with a question? For instance, "What prompts you to choose our cause to support?" The channels for such questions could range from face-to-face communications to a simple field in your online pledge form.

Years ago, I attended a presentation at a workshop in Laramie, Wyoming, by the fabulously successful author James Michener. I recall his remark that "everyone has a story to tell. They just need a way to tell that story." Ultimately, our job is to help donors tell their stories.

Wednesday, August 11, 2010

Oil, Spill, Obama (Twitter)

So what?
I have been using Twitter Venn the last three months to track the relationships between tweets with the term "oil," "spill," and/or "Obama". So what? That's the question I asked myself. Naturally, the most obvious use is Twitter Venn as a trending tool.

Think of it as a as one of various indicators on  a dashboard to measure trends.

For instance, large nonprofits or companies with national campaigns could use Twitter Venn to track indicators of the impact of their messaging.

Twitter Venn, if you are listening. Why not monetize the service by offering a premium version where users could download the stats.

Color Indicators
Life if complicated. So are politics, offshore drilling technology, and oil spills. Venn diagrams help bust through complexity, to still the waters from a flood of information. These particular diagrams suggest a shift in the association of Obama with the oil spill.

What else do you see in the diagrams?

May 26: (top diagram) BP attempts a "top kill" to stop the gusher.
  • 50,811 tweets with "oil" (red)
  • 3,241 with "oil," "spill" and "obama" (grey)
Aug 9: (bottom) Five days after BP caps well with a "static kill."
  • 17,579 tweets with "oil" (red)
  • 313 with "oil," "spill," and "obama" (grey)
http://www.neoformix.com/Projects/TwitterVenn/view.php

Tuesday, August 10, 2010

What Blogs Should I Follow?

Gentle readers,

I am a new kid on the block when it comes to blogging. What blogs should I be following?

My interests include information technology, social media, business analysis, and data mining -- along with a penchant for leveraging existing resources for prospect development.

One blog that I follow is Gary Braley's Technically Speaking at: http://gbraley.blogspot.com/

Mobile Giving: What's Your Experience?

Making donations via cell phones is merely a matter of entering alpha-numeric codes for a text gift. Alicia Keys reportedly commented about her "Give $5 Text ALIVE" campaign on American Idol that "Texting can provide a way to give at that instant when we are moved, rather than later when life takes over."

Fair enough. But is the experience moving for the donor? Perhaps for some. Certainly, many will appreciate the speed and ease of mobile giving. Still. Some donors will be left wanting. What's missing?

Passion.

Remember what has become an adage about philanthropy being the mystical mingling of the joyful giver, artful asker, and grateful recipient? Hopefully we will continue to find ways to connect to the joy of giving even as we leverage new technology.

Monday, August 9, 2010

Embedded Conversations

Today author Danie Pink posted a link on Twitter to a Harvard Business Review Study: Why Your Customers Don't Want to Talk to You.

Reading beyond the headline, we find that it's the live interaction that customers are shying away from. Customers still want their needs met. How? Self-service. Because they can better serve themselves in some cases, such as at airport kiosks.

The lesson I take away from the Harvard Business Review is that we still need to be listening to donors, albeit the channel may not always be voice-to-voice. Donors tell us about their needs and interests in many other ways. If donors, for example, sign up for payroll deduction, they are telling us about their preferences. Donors speak too if they never respond to our direct mail or event invitations. "Pay attention," they call out when making their first gift, reaching a gift threshold, or otherwise signal their interest in a charity.

Data in our databases are among the earliest indicators of donor interests. Don't worry. Our business is still about relationship building. That's something that the best fundraisers do well. Computers not so much.

But at the same time, we have to listen to the donor's voice wherever it comes from, even if embedded in data patterns.

Baby, I Am Amazed (For all the wrong reasons)

Nonprofits can embed Razoo's new Donate Anywhere widget on their websites http://www.razoo.com/p/New-Nonprofit-DonateAnywhere-Widget. Problem: Razoo only disperses funds monthly. Not having access to online donations for a up to a month is a steep price for charities to pay.

Razoo positions its gift processing service for online gifts as something that will make a donor "feel amazed and inspired by the whole giving experience!" Donors may be amazed. But for all the wrong reasons. For some donors, the delay in putting their money to work will take the shine off their giving experience.

Sunday, August 8, 2010

Twitter Background: Discretion As Valor

Just because we can create a custom Twitter background doesn't mean we should. Too many backgrounds overwhelm the main show -- the Twitter news feed, with busy, garish, or complex graphics. Discretion is the better part of valor when creating a background or sidebar. Here is a minimalist example: http://twitter.com/jonmreid

Whereas Christ Spooner ups the ante with his still simple but effective background: http://twitter.com/chrisspooner

Want to learn more? SpoonGraphics offers the best tutorial on custom Twitter backgrounds that I have seen to date. http://www.blog.spoongraphics.co.uk/tutorials/twitter-background-design-how-to-and-best-practices

Shockingly Plain

Have you seen this shockingly plain invite for public input to select works to be included in upcoming Walker exhibit?

Graphics aside, this is a good example of interactive constituent engagement. http://walkerart.org/5050/