Wednesday, August 11, 2010

Oil, Spill, Obama (Twitter)

So what?
I have been using Twitter Venn the last three months to track the relationships between tweets with the term "oil," "spill," and/or "Obama". So what? That's the question I asked myself. Naturally, the most obvious use is Twitter Venn as a trending tool.

Think of it as a as one of various indicators on  a dashboard to measure trends.

For instance, large nonprofits or companies with national campaigns could use Twitter Venn to track indicators of the impact of their messaging.

Twitter Venn, if you are listening. Why not monetize the service by offering a premium version where users could download the stats.

Color Indicators
Life if complicated. So are politics, offshore drilling technology, and oil spills. Venn diagrams help bust through complexity, to still the waters from a flood of information. These particular diagrams suggest a shift in the association of Obama with the oil spill.

What else do you see in the diagrams?

May 26: (top diagram) BP attempts a "top kill" to stop the gusher.
  • 50,811 tweets with "oil" (red)
  • 3,241 with "oil," "spill" and "obama" (grey)
Aug 9: (bottom) Five days after BP caps well with a "static kill."
  • 17,579 tweets with "oil" (red)
  • 313 with "oil," "spill," and "obama" (grey)
http://www.neoformix.com/Projects/TwitterVenn/view.php

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