Friday, January 7, 2011

Mobile Giving's Dropped Connection

Mobile computing is a powerful force in our lives. But it is not the force for good in fundraising that it should be.

Yes. Entering numeric codes for a text gift is quick and efficient. But is it a good donor experience? Certainly, many donors are attracted by the ease of the transaction. Yet the overall experience of mobile giving is as exciting as putting coins in a parking meter.

We can do better.

Remember the adage about philanthropy being the mystical mingling of the joyful giver, artful asker, and grateful recipient? We need to find ways to connect to the joy of giving even as we leverage new technology such as mobile giving.